Perhaps to make up for the recent slew of quite dreadful posters for Spider-Man: Homecoming (I won’t link to them, but they’re out there and easily found if you have a taste for really bad Photoshop), Sony have released this amazingly (sorry, not sorry) cute piece of viral marketing to trumpet the imminent release of their first co-production with Marvel Studios.

It weirdly captures the friendly, neighbourhood aspect of the character which seemed largely absent from the last two ‘Amazing Spider-Man’ Sony productions, so let’s hope this approach is something Marvel have managed to filter through into the new movie, released in just a few short weeks, on July 7th.

In the meantime, watch out for stray webs in your cup the next time you order a coffee…